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Article by Smash Masterson

Domain investing has never been a great favorite not even amongst the most experienced marketers. There are various theories to just what domain investing is, but basically they all point at a need for casual traffic which therefore generates a poor return.

The general consensus of view nowadays is that a domain study is not important and that NoggyDog.net is just as good as Banks.Com, with the understanding that the content on apiece site is identical. Now I too used to believe this but I can assure you now that I was totally mistaken. I will reveal the awesome value of domain investments with a couple of questions for you. Which domain study would you think about to be most valuable but strictly on a valuation basis?… Google.com or Books.com?

I anticipate most of you have answered Google.com as it does stand out just a bit, but incredibly it is not the correct answer and this is why. Google is as we know just the brand of a search engine and it is not very often used as a keyword. The important thing that comes out of this is that when you own a domain name, you have total power over your keyboard.

The domain study Google.com is one of the short obloquy that sound cool and simple to remember and I too have several similar type domain names. They only receive minimum traffic as they are not proper words that people would use to find something and the same would have applied to Google. This type of domain study investment could cost millions of dollars in branding costs, otherwise it would only acquire a couple of bucks a year through click revenue and at auction would only sell for about 2000 dollars.

Now try and just think what you could do with a domain study like Books.com and just how much casual traffic you would get. The is commonly known as type-in traffic or direct navigation. If I were to base this on established type-in click-through metrics for the domain industry plus my own individualized experience, I would anticipate a domain study like Books.com would normally receive up to 5000 type-in visitors a day, which is an astounding 125,000 monthly hits. (All revealed in part 2)…coming soon.

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About the Author

I totally love domaining, and do it with love and passion for 10 – 12 hours a day. Each week, I review and search through tens of thousands of generic keyword domain obloquy from expired lists, drop services, auctions, and forums, and register hundreds. Quite often, I end up with great lists of obloquy I simply can’t use.

Professional interior designers are expertly trained in the use of lighting features to create incredible results. In this four-part series which I call “Colour Me Brightly: Understanding Light in Interior Design,” I draw on my experience in London’s interior design community to explain this fascinating subject. This first article is about patterns.

Ask a London schoolgirl to envision natural patterns, and she might speak at length of curvaceous seashells, the undulating edge of waves on the shore, the grooves in a gnarled tree trunk. Interior designers know that patterns are all around us. Patterns profoundly influence all interior design schemes, transforming our appreciation of color and texture, adding fluctuations and drifts or promoting harmony and stillness. London Interior Designers will focus on soft, fluid outlines in order to create resting patterns. By contrast, bold graphic statements in a cover stencil can be invigorating for a London discotheque or salon. Pattern is a foundational ingredient of interior design, fragmenting overwhelming shapes and plain surfaces while simultaneously lending personality and profundity to a room.

London’s professional interior designers know one huge secret: pattern is created not only by artifact and wallpaper. Light also forms any number of patterns through a virtual tussle or rough-and-tumble interaction between light and shadow. Light patterns are foundational to interior design schemes – from snippeted, kinetic and frosted patterns to curvy arcs, spearhead-style lines and theatrical projections of nonfigurative forms.

Patterns of light start into two main interior design categories. The first is all about objects in the path of light, casting shadows. We draw our inspiration from the natural world where, when sunlight strikes rippling water on London’s famous River Thames, flickering patterns are reflected up into the trees along the water’s edge. Similarly, if an artificial light source is directed onto water – perhaps a pool, fountain or babbling artificial brook – active reflections will dapple the surrounding walls and become an interior design feature. Sunlight might shine through the branches of a tree to create moving patterns of light and shade below, and similarly a low-voltage uplight, positioned behind indoor plants, can create beautiful interior design features on the walls and ceilings. This technique can be stunning both inside and outside the building.

In my next article, I turn to patterns that use perforations and glass.

Professional interior designers are expertly trained in the use of lighting features to create incredible results. In this four-part series which I call “Colour Me Brightly: Understanding Light in Interior Design,” I draw on my experience in London’s interior design community to explain this fascinating subject. This third article speaks about how to create patterns using opaque materials.

The second way for an interior designer to create light-based patterns involves opaque surfaces, which reflect light back into a room. This pattern creation process is more sophisticated and can be fine-tuned for stunning interior design effects. Light portrayals impact how we comprehend a surface and its texture. For example, the “standard” technique often seen in London residences simply involves casting a gentle play of light crossways a wall. The light brushes the fittings, causing the surround to appear even, flat and two-dimensional. Some top London Interior Designers know that their clients crave more drama and stylistic nuance. In such cases, placing lightwell fillings very close to the surround and angling them downwards can be really striking. Using this technique, interior design consultancies can transform the previous gentle wave into an enunciated designer style, as the photons shave the surface and build to form sturdy optical patterns, including top-level arcs and dramatic textures. A sharper, more laser-like focus will only make the pattern more conspicuous – recreating a look that is favourite in many trendy London nightclubs.

The direct counterpoint to this interior design technique involves the use of close-offset uplighting. With this approach, floor-level filaments cause the eye to move up vertical columns of light which diversion crossways the surround to form puddles of dappled reflected light on the ceiling. Professional London interior designers often work alongside colour consultants to make sure that the result has practical relevance as well as aesthetic appeal. In particular, some newer London residences often have uncomfortably low ceilings. Interior designers can use this lighting approach to draw attention to the vertical plane of the wall, thereby counterbalancing the hemmed-in feel of the low ceiling.

In the next and final article in this series called “Colour Me Brightly!” I will finish by revealing some top lighting tips from London’s interior design community.